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Hella Pagid Joins Atlanta Speedwerks on Nos. 84 and 94 Honda Civic TCRs Beginning at Road America’s IMSA Michelin Pilot Challenge Round

GAINESVILLE, Georgia (August 5, 2021) – Hella Pagid Brake Systems, a world-wide brake systems specialist for the independent automotive aftermarket that operates as a joint venture with OE automotive suppliers TMD Friction and HELLA, has joined Atlanta Speedwerks for the remainder of the 2021 IMSA Michelin Pilot Challenge season and will appear prominently on the No. 84 Hella Pagid Brake Systems/Sabelt Honda Civic TCR co-driven by Brian Henderson and Robert Noaker and as an associate sponsor on the No. 94 Qelo Capital/Dinner with Racers Honda Civic TCR driven by Ryan Eversley and Scott Smithson beginning this weekend at Road America.

With its US operations based in suburban Atlanta, Hella Pagid Brake Systems sponsorship is an evolution of the long-standing partnership between Atlanta Speedwerks and Pagid. Hella Pagid Brake Systems in the North American market offers OE competence for friction and brake rotors, predominately for European cars – but with an ever-expanding range. For friction, Hella Pagid Brake systems offers over 100 compounds to truly provide the right compound for each car and in brake rotors features high carbon content making then quiet and excellent in dissipating heat.

“We are very pleased to come on board with Atlanta Speedwerks, a local team that is performing at a high level,” Fred Snow, President of Hella Automotive Sales, which distributes Hella Pagid Brake Systems products for the North American market, said. “We look forward to our relationship growing and being part of their success.”

Hella Pagid joins a No. 84 Honda Civic that currently sits seventh in the IMSA Michelin Pilot Challenge TCR driver standings with Henderson and Noaker, as well as the team standings. Along with the sister No. 94 Qelo Capital/Dinner With Racers Honda Civic TCR driven by Ryan Everlsey (second in the Driver Championship), Scott Smithson and team owner Todd Lamb this season, Atlanta Speedwerks has earned two wins a total of four podiums, and six front-row starting positions this season in just six of 10 races.

“It’s an honor for us at Atlanta Speedwerks to work with a company with a presence like Hella Pagid,” Lamb said. “We’ve known the company for years through my previous work as an automotive engineer and through our relationship with the Pagid Racing brand, but this is a step forward to represent both the racing and the OEM side of their business. We’re hoping Brian, Robert and the 84 team can carry the Hella Pagid brand into victory lane again before the year is out.”

This weekend’s race at Road America takes place on Saturday, August 7 at 4:35 p.m. CDT and can be seen live via TrackPass on the NBC Sports app. The weekend begins on Friday with two hour-long practice sessions, with qualifying at 8 a.m. CDT on Saturday morning to set the grid for the race.

Shalen’s 120 at The Glen – IMSA Michelin Pilot Challenge – Watkins Glen International – 84 Atlanta Speedwerks Honda Civic TCR, Brian Henderson, Robert Noaker

About Hella Pagid
The joint venture consisting of automotive supplier HELLA and automotive supplier TMD Friction, part of Nisshinbo Group, distributes brake components and accessories on the worldwide automotive aftermarket. Both partners have a 50 percent share in the joint venture. Hella Pagid benefits greatly from the expertise of the two automotive suppliers, skills which complement each other exceptionally well. This joint venture perfectly combines the strengths of two market-leading companies in original equipment, aftermarket, and service. TMD Friction is the world’s leading manufacturer of brake linings, whose product portfolio combines top brake technology with constant innovation. Hella Pagid products are distributed via the HELLA global retail organization.

Atlanta Speedwerks Brings Championship Contending Two-Car Honda TCR Team To Watkins Glen For Four-Hour Michelin Pilot Challenge Race

Mid-Ohio 120 – IMSA Michelin Pilot Challenge – Mid-Ohio Sports Car Course – 84 Atlanta Speedwerks Honda Civic TCR, Brian Henderson, Robert Noaker

WATKINS GLEN, New York (June 24, 2021) – Atlanta Speedwerks’ two-car IMSA Michelin Pilot Challenge TCR effort returns this week to Watkins Glen International for the four-hour Tioga Downs Casino Resort 240 at The Glen, running second in the team and driver’s championship.

The four-hour race, an endurance race on the Pilot Challenge schedule, begins at 2:35 p.m. EDT on Saturday, June 26 and can be seen live via TrackPass on the NBC Sports app. Ryan Eversley and Todd Lamb will drive the No. 94 Dinner With Racers/Lemons of Love Honda Civic TCR, with Brian Henderson and Robert Noaker piloting the No. 84 Sabelt/Pagid Honda Civic TCR.

Eversley has driven the to the podium in two of the opening three races to put himself second in the Driver’s Championship and boost the No. 94 Atlanta Speedwerks Honda Civic TCR to second in the team championship, as well as a boost to Honda’s manufacturer championship standings. Eversley has done it with a host of co-drivers, however, including Lamb (Daytona International Speedway), Greg Strelzoff (Daytona and Sebring) and Scott Smithson (Mid-Ohio Sports Car Course). Eversley is a multi-time winner at Watkins Glen in a variety of disciplines, including what is now Michelin Pilot Challenge.

Lamb climbs back behind the wheel for the team he also owns for this weekend’s race, though Smithson will be back for his select event schedule at the second of two Watkins Glen races in a week’s time on July 2nd. Like Eversley, Lamb has had success at Watkins Glen in a variety of race series.

Henderson and Noaker are due for a little bit of luck in the No. 84 machine. The car has been quick each and every race, including turning the quickest qualifying lap in each race so far this year. Poor luck and circumstance have not translated into results, however, but the tide may turn this weekend.

Just 17 years old, Noaker is making his first professional racing start at Watkins Glen International. On the other end of the spectrum, Henderson is the wise, old veteran of the car at the age of 24. Henderson’s biggest news since the Mid-Ohio round is his marriage to Alli on May 26.

Drivers and the Atlanta Speedwerks crew will be well-fed at Watkins Glen during the weekend thanks to Roaming Bison Tavern. The Buffalo, N.Y.-based barbecue restaurant will be providing meals for the team throughout the event.

This weekend’s race is a two-day event, with practice at 8 a.m. EDT and 11:35 a.m. EDT on Friday, June 25, followed by qualifying the same day at 3:25 p.m. EDT. Saturday’s four-hour Tioga Downs Casino Resort 240 begins at 2:35 p.m. EDT and can be seen through TrackPass on the NBCSN app.

Mid-Ohio 120 – IMSA Michelin Pilot Challenge – Mid-Ohio Sports Car Course – 94 Atlanta Speedwerks Honda Civic TCR, Scott Smithson, Ryan Eversley

Brian Henderson, Driver, No. 84 Honda Civic TCR: “It’s been a busy few weeks off, but I’m looking forward to getting back behind the wheel of our No. 84 Atlanta Speedwerks Honda Civic TCR! What a privilege to get to race at The Glen back-to-back. It’s such a fun track to driver, with its massive elevations change and very small margin for error. I know Robert and I will be extremely competitive going into this ‘doubleheader’ and I can’t wait to see how it goes. It’s going to be great to have the fans joining us once again in the paddock, too, and I can’t wait for them to stop by and say hi!”

Robert Noaker, Driver, No. 84 Honda Civic TCR: “This will be my first time racing at Watkins Glen, but I have done testing here in the past. The track is super fun with the elevation change, blind turns, and there isn’t very much room for error with the close walls. Brian has been here before and has been fast. I’m excited to see the difference with the car now that is has the upgrade package applied. The key will be to just take our time and save our equipment to be there for the end of the race.”

Ryan Eversley, Driver, No. 94 Honda Civic TCR: “This is our first time back at Watkins Glen since 2019 and I didn’t even get to drive in that race due to an issue so believe me when I say, I’ve missed Watkins Glen! This weekend also marks the first time we’ll have fans back in the paddock and I’m very happy about that. Todd and I were on the podium together at Daytona and I think our Honda Civic TCR will be even more suited for this track’s layout. We’re sitting second in points so we’re definitely thinking big picture this weekend.”

Todd Lamb, Driver and Team Owner, No. 94 Honda Civic TCR: “Personally, I’m looking forward to getting back in the car with Ryan this weekend. I was able to knock some of the rust off in an SCCA race last here last weekend and feel like we can be competitive and keep the championship hopes moving along. Robert and Brian are also hoping for a result to boost their season and start some momentum, so this really is a chance for a positive weekend for our Honda Civic TCR cars.”

Mid-Ohio 120 – IMSA Michelin Pilot Challenge – Mid-Ohio Sports Car Course – 94 Atlanta Speedwerks Honda Civic TCR, Scott Smithson, Ryan Eversley

Atlanta Speedwerks Podium and Pole Winning Honda Civic TCR Back For Sebring’s IMSA Michelin Pilot Challenge

SEBRING, Florida (March 18, 2021) – Atlanta Speedwerks’ two-car effort led more than half the laps in the four-hour IMSA Michelin Pilot Challenge opener at Daytona in January, earned the TCR class pole position, and finished on the podium. This week, Ryan Everlsey and Greg Strelzoff return in the No. 94 Lemons of Love/Dinner With Racers Honda Civic TCR with Robert Noaker and Brian Henderson once again in the No. 84 Sabelt/Pagid Honda Civic TCR, at a Sebring International Raceway track where all four drivers have been quick in the past.

The two-hour Alan Jay 120 is round two of the IMSA Michelin Pilot Challenge calendar, available to watch live through TrackPass on the NBCSN app on Friday, March 19 at 2:30 p.m. ET. Practice for the week got underway on Wednesday, March 17, with qualifying on Thursday, March 18.

Atlanta Speedwerks’ two-car effort continues at Sebring, though a third Honda Civic TCR sits in the team’s Gainesville, Georgia shop for drivers looking for a competitive package for the remainder of the 2021 season. Following the first race of the year, Eversley and Strelzoff sit second in the point championship, while Noaker and Henderson boosted the No. 84 car to the lead of the VP Fuels Front Runner Award standings by leading the most laps at Daytona.

Henderson and Noaker teamed for the first time at Sebring last November during the rescheduled 12-hour weekend, starting from the rear of the field after a motor change, climbing as high as third, and finishing sixth. Noaker is believed to be the youngest pole sitter in the history of what is now Michelin Pilot Challenge, turning 17 just after his fast qualifying session at Daytona. The pair were in contention until contact with Henderson behind the wheel ended the day early and left them officially with an 11th-place finish.

Eversley and Strelzoff both made their Atlanta Speedwerks debut at Daytona. Strelzoff returned to racing for the first time in five seasons, running a solid stint during the race and passing off to Eversley for the run to the finish. The popular podcast host and social media darling led late in the race and took the checkered flag in second place.

One thing that the team knows is that pit stops will be even more buttoned-up than ever. Atlanta Speedwerks utilizes Daniel Benjamin’s Pit Crews to help vet and select crew members for the two-car program. More information can be found at

The team was in action at Sebring for the first time on Wednesday afternoon with a one-hour practice. A second practice on Thursday morning at 10:25 a.m. ET gives way to Thursday afternoon’s 15-minute qualifying at 3:30 p.m. ET to set the grid for Friday’s race. Friday’s two-hour Alan Jay Automotive Network 120 gets the green flag at 2:35 p.m. ET.

Todd Lamb, Team Owner: “We’re ready to build on our results from Daytona. Everyone did a great job, but we’re still pressing to get better. Sebring is a track that we know very well through all of our Atlanta Speedwerks business and fits our drivers well, so we’re looking forward to the challenge.”

Brian Henderson, Driver, No. 84 Honda Civic TCR: “Last year’s Alan Jay Automotive Network 120 was Robert and I’s first-time sharing the Honda Civic TCR. We’ve had more time sharing the car since then, and are feeling confident going into Sebring this year. I have been working hard off the track in anticipation of this event. I know our car will be quick, and we are focused on being there at the end of the 2-hour race. Sebring is a rough and challenging track, all the more fun to race at! After looking back at Daytona and the speed our team had, I am hungry for a win. I am very grateful for the opportunity to continue gaining experience with this awesome team.”

Robert Noaker, Driver, No. 84 Honda Civic TCR: “I’m excited to get back to Sebring, I know a lot more about the car this time around and feel more confident going into this weekend. Sebring is an extremely fun track and it’s very challenging to hit your marks every lap. The bumps there are my favorite thing about the track, you’re just hanging on through the corners trying to stay on the limit. The run we had at Daytona was great and everyone on the team did a phenomenal job. Hoping we carry our momentum from Daytona into Sebring to put the No. 84 Sabelt/Pagid Honda Civic TCR on the podium!”

Ryan Eversley, Driver, No. 94 Honda Civic TCR: “Daytona was a great way to start out the season for the No. 94 car and I’m confident our teammates in the No. 84 will bounce back and be right in the mix for the win this week at Sebring. Greg is even more fired up then he was before the season started and I’ve been able to race a few times since Daytona in other cars so we both feel ready to go. I know the Atlanta Speedwerks team has been busy prepping our Honda Civic Type-R’s and they had a strong result here last season so things are looking good.”

Greg Strelzoff, Driver, No. 94 Honda Civic TCR: “At Daytona, I was not close to my best shape. My training is far further along this time and I am really excited to get back into the car. Sebring is a much more technical track and there are some amazing sections. It could not be more different than Daytona. But I have been reviewing my data from Daytona and watching Sebring race videos from the past. The goal is to get the win that eluded us at Daytona!”

New hauler

Finally! The new hauler is here.

We are rolling in style with a Showhauler toterhome with a 44′ Renegade liftgate stacker trailer. 4-car capability with all the amenities for driver coaching, hospitality, and trackside support. Thanks to Ricky Sanders at for helping us put this rig together.

Stop by for a tour at the track!


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